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Alderman Company Reduces Proof Review Process Time by 50 Percent with Agility from PROOF-it-ONLINE

May 22, 2007

For Immediate Release

Company Contact:
Jennifer Shukla
PROOF-it-ONLINE
(888) 462-8044
(919) 678-8118

Press Contact:
Dayna Guzik
DPR Group
(919) 678-9200

- Online Proofing and Approval Management Technology Supports Leading Home Improvement Retailer's High-Volume Design/Print Needs & Streamlines Proof Approval Process -

CARY, N.C. - PROOF-it-ONLINE (www.proofitonline.com), the leading provider of online proofing and approval management technology, today announced that the company's Agility solution has enabled Alderman Company to reduce proof review process time by 50 percent on the production of promotional materials for one of the nation's leading home improvement retailers. Alderman Company, a creative and marketing services company operating the largest photo studio in the country, deployed PROOF-it-ONLINE's Agility solution to streamline the proof approval process in order to more accurately and efficiently accommodate the retailer's high-volume promotion design and print needs. For this account alone, Alderman Company estimates they produce thousands of proofs every year; the company is expected to extend Agility to their entire base of more than 300 clients during the next 12 months.

"Any reduction in proof review time within our industry is significant, but cutting the time in half offers us an unprecedented advantage," said Jeff Williams, Alderman Company president. "What's more, providing our clients with the ability to review, markup and provide detailed feedback on photographic images and creative work at each stage of production enhances our client relations and project success rate."

Offered as a web-hosted solution, Agility is designed to meet the proof approval needs of companies requiring a high-volume, integrated, custom approval technology. Agility streamlines the approval process and improves accuracy by pulling approval data into multiple workflow applications for collaboration, production and tracking purposes.

Williams added, "Agility enables a level of communication that improves the proof review process greatly and accelerates the time it takes to reach approvals, this equates to time and money. More importantly, client feedback has been exceptional; users tell us they could never imagine going back to the conventional method of static proof review via PDFs."

"We're pleased to be working with Alderman Company, an organization with a rich tradition of enhancing the client experience with a collaborative creative approach that places them at the top of their field," said Victor Watts, senior vice president of sales, PROOF-it-ONLINE. "Our accomplishments with Alderman Company reinforce PROOF-it-ONLINE's position as the leading proof approval management technology that companies turn to for improving workflow, reducing costs and production time as well as enhancing overall customer experiences."

About Alderman Company

Founded in 1898, Alderman Company provides creative and production services for visual communications. For more information, visit http://www.aldermancompany.com.

About PROOF-it-ONLINE

Established in 2000, PROOF-it-ONLINE offers online creative approval management solutions to facilitate efficiency and productivity in the creative approval process. To date, more than 20,000 companies have used the PROOF-it-ONLINE hosted application, on both the proof posting and reviewer sides, which is widely recognized for its ease of use and integration. PROOF-it-ONLINE's web-hosted solution enables clients to see proofs in color, mark/edit proofs in their browser, easily approve proofs, and deliver approval to the creative professional in minutes. PROOF-it-ONLINE was selected by the Council for Entrepreneurial Development, one of the nation's premier technology groups, as one of the Hottest 25 Technologies in 2005. For more information, visit http://www.proofitonline.com.