THE OPPORTUNITY
You may be thinking, "What does getting my proofs approved have to do with generating new sales?" We are happy to tell you, "A lot!" And, this untapped opportunity is one that we don't want you to miss out on any longer.
PROOF-it-ONLINE is converting what is traditionally a cost center - the proof approval process - into a profit center for your
business by integrating marketing messages that offer your customers rewards and bonuses for proofing online.
Integrated into your daily proofing transactions, we'll deliver your messages -
such as an upsell offer - directly to your customers at the end of their review.
If you've been looking for new ways to create additional revenue streams for your business, this is it! In fact, let your sales and marketing team know...they are going to love you for it!
THE MATH (This is good) Let's put this into perspective...
Standard Publishing's advertising customers proof ads online. Standard posts 1,500 proofs per month for review and, at the end of each review Standard's advertisers
view a reward offer that gives them an opportunity to advertise on Standard Publishing's website for $200.
What could that translate to in terms of revenue? Assuming a mere five percent of advertisers accept the offer, Standard Publishing has just earned an additional
$15,000 in revenue for the month by simply leveraging existing customer interactions!
We're putting the profit in proofing...in more ways than one.
THE ADVANTAGE
PROOF-it-ONLINE's e-TransPromo Marketing feature has the advantage over alternative advertising models. Here's why:
Highly Desired Audience - You will reach an audience of guaranteed decision makers - as the demographic profile of a reviewer of proofs is either an owner, manager or significant influencer.
Undivided Attention to the Ad - Presented as a singular reward or bonus for proofing online, your ad or promotion is an appreciated value. Potential buyers will be most receptive to the advertised offer.
Established Relationships - Your current customers already have a trusted releationship with you - putting them in a more receptive, "buying mode."
Ad Relevance - Depending on the type of proof being reviewed you can present relevant offers. Campaigns can be appropriate to what's being proofed.
Easily Measured - Measuring and tracking of your campaign is easily achievable.
NO ADDITIONAL COSTS - You'll be delivering your marketing messages during a process that you already use to freely engage with your customers everyday. There's no additional cost - just additional sales to be made.
HOW IT WORKS
You can have the power to deliver marketing messages to a targeted and captured audience at the end of their
proof review. Simply to your PROOF-it-ONLINE account and specify the URL of your marketing landing page.
Once your customer completes their proof review, they will arrive at your custom message where you can:
Upsell
Offer Additional Services or Discounts
Make Company Announcements
Generate Referrals
Elicit Customer Feedback
The sky's the limit!
Here's a look at some of the industries that are using dropOFFER™ to boost sales.
Promotional Specialties
Newspapers
Publishers
Printers
Anyone who has an offer to present or a message to communicate to their customers!
